About Us
The Journey
CEG Live founded by RJ Romeo and Trent Michaels, originally launched as Colossal Events Group.
30+ years in talent buying and President of Nashville's renowned Romeo Entertainment Group.
Rooted in sports marketing, Trent contributed to major Midwest music festivals prior to the rebrand.
A strategic pandemic reset led to a pivot in services and the first phase of our identity evolution.
20+ properties, 80+ brands, and a 96% renewal rate. CEG Live is proud to be a trusted leader in the brand partnership space.
The People
Co-Founder & President
Boasting over three decades of expertise in talent acquisition, production, and event marketing, RJ brings a wealth of experience to the table. Leveraging his expansive network, every branding opportunity within the live event space is just a phone call away.
Co-Founder & Director
With over 15 years of experience in media, sports marketing, and entertainment partnerships, Trent brings a deep understanding of how to build successful brand partnerships that create value for everyone involved.
Manager of Brand Partnerships
Alex leverages her strategic insight and passion for live events to create impactful brand partnerships that enhance fan engagement. With a background in experiential marketing and live event production, she excels in transforming partner goals into unforgettable experiences that connect with fans and strengthen brand loyalty.
Built for the scale and energy of live events
In Their Words
"Our partnership with CEG Live has been incredibly valuable, characterized by innovative thinking, collaborative efforts, and a relentless focus on adding value. Together, we have ventured into music festivals and artist endorsements, leveraging CEG Live's out-of-the-box ideas to enhance our brand's visibility and value. Their dedication to pushing the boundaries of traditional marketing approaches has consistently yielded exceptional results, making them an indispensable partner in our journey towards marketing success in the entertainment space."
"CEG Live has been a game-changer for the Mississippi Valley Fair, significantly boosting our revenue and bringing a new level of structure to our partnerships. In the time they've worked with us, their expertise in entertainment and brand collaborations has not only enhanced the quality of our events but has also translated into tangible financial success. We're truly grateful for the dedication and professionalism that CEG Live has brought to the table. Their influence has been transformative, and we look forward to continued success and growth with them as our valued partner."
"CEG Live refreshingly communicates with straightforward honesty. Their commitment to authenticity, transparency, and effectiveness has been truly remarkable. CEG consistently delivers on their promises and goes above and beyond to ensure our objectives are not only met but exceeded. Their dedication to iterating on our relationship and continuously improving its effectiveness speaks volumes about their professionalism and commitment to our success."
